top of page

"We’ve worked with Jane and Jo  for a number of years, valuing their expertise. As trusted partners, they’ve most recently helped us to bring together four international brands as the Snowfox Group, with a united purpose, clear and memorable values and behaviour framework.”

Alyson Hancock, Group People Director – Snowfox Group

Snowfox Group

The Snowfox Group is a leading, international, multi-channel Japanese food business comprising YO!, Taiko, Snowfox and Bento. Collectively across key markets of the UK, US, Canada and the Rest of the World, these iconic brands generate over £450m in system sales through 5665+ locations including kiosks, sushi commissaries and restaurants.

In 2021, when the Snowfox Group was formed of four separate brands, we were commissioned to carry out a cultural integration project. This involved a comprehensive diagnostic across the globe. We then brought together the senior leadership team to agree clear cultural statements; purpose, values and supporting behaviours.

Crucially we also provided a comprehensive though workable plan for embedding this across the group and we continue to support this journey. 

bottom of page